Coach-Friendly Cleveleys
Retailer Survey

Welcome from Simon Yates
Co-owner of Millstores
Thank you for taking a look at the findings from our retailer survey – and a big thank you 👏👏 if you took part.
This report is just the beginning.
It shows there's real appetite amongst Cleveleys businesses to make the town even more welcoming for coach visitors – and that when we work together, we can create something brilliant!
As someone who's helped run a successful coach-party destination elsewhere, I can honestly say Cleveleys has all the right ingredients – charm, convenience, and a cracking chippy.
We just need to make it easier for coach organisers to say yes to us.
If you're keen to follow progress or want to show your support, sign up via the form below. That way we can keep you in the loop as the campaign moves forward.

🙏 It will only take a few seconds.

Let’s remind people what Cleveleys has to offer.
This is our moment! 🚌🚌

Simon
Let us keep you posted
Why does this matter?
Coach visitors can bring significant footfall and spending power
Retailers are keen to attract more day-trippers
Coordinated effort could position Cleveleys as a standout coastal destination
How did retailers rate Cleveleys?
4.27/5
Coach Impact Score
Coach visits positively impact business
4.09/5
Coach-Readiness
Cleveleys' current coach-readiness
100%
Collaboration
100% of respondents said YES to joint efforts
What else did retailers tell us?
Respondents were asked: "How would you like Cleveleys to attract more coach trips?"
Themes emerged across multiple responses…
Retailer Suggestions
Coach Operator Engagement
  • Local hub for booking Cleveleys
  • Perks for drivers
  • More awareness of Cleveleys among tour companies
Parking & Accessibility
  • Easier coach drop-off
  • Clear signage
  • Accessibility for older visitors and those with mobility needs
Visitor Packages
  • Themed deals and experiences
  • Vouchers and pre-bookable bundles
Retailer Coordination
  • Shared marketing
  • Group activity planning
  • Collaborative days and events
Independent Retail Appeal
  • Desire for more boutique and upmarket independents
  • Cleveleys as a "hidden gem" for shopping
Other Comments
  • Value of unique offers
  • Town presentation important (cleanliness, flowers, etc.)
6 Steps to Deliver a Coach-Friendly Cleveleys
Let's turn your insights into action, together …
1. Build Trust with Coach Operators
  • Coach Operator Welcome Pack (routes, discounts, toilets, tea)
  • Free brew scheme for drivers
  • Host a Coach Operator Familiarisation Day
🎯 Make Cleveleys memorable for those who shape the trips
2. Offer Compelling Visitor Packages
  • Curated itineraries (e.g. Fish & Chips + Voucher + Freebie)
  • Themed days: "Coastal Curios", "Tea & Treasure"
  • Launch 'Coach Club' Loyalty Scheme
🎯 Make it easy for organisers to say yes
3. Improve Arrival and Accessibility
  • Audit parking and drop-off zones
  • Clear signage from the bypass to the beach
  • Create a downloadable "Coach Visit Map"
🎯 Make it smooth and stress-free for coaches
4. Strengthen Retailer Collaboration
  • Launch light-touch Retailer WhatsApp Group
  • Monthly Coach Countdown Email
  • Encourage shared event planning and visibility
🎯 More unity, less effort duplicated
5. Raise Cleveleys Profile
  • Ads in coach trip directories and Facebook travel groups
  • Stories and video content: "Why We Love Coach Visitors"
  • Press outreach tied to key events
🎯 Let people know Cleveleys is open for groups
6. Measure What Matters
  • Track coach visits and feedback
  • Encourage quick visitor surveys
  • Collect redemption data from local offers
🎯 Celebrate wins, tweak fast.
Timeline
Coach-Friendly Cleveleys Campaign
Goal: High visibility and increased coach footfall for Summer 2026
1
July 2025
  • Share survey findings with local traders
  • Launch Retailer WhatsApp/email group
  • Map existing coach parking and signage issues
  • Start drafting the Coach Operator Welcome Pack
  • Begin compiling coach trip organiser contact list
2
August 2025
  • Develop 2-3 themed visitor package concepts
  • Confirm early business participants (e.g. driver perks, voucher offers)
  • Begin soft promotional activity (Facebook groups, leaflets, local PR)
  • Schedule and plan organiser visit logistics
3
September 2025
  • Publish Coach Arrival Guide (map, drop-off, toilets, timings)
  • Reach out directly to tour operators and clubs
  • Finalise itinerary and perks for January Familiarisation Visit
  • Develop simple loyalty scheme concept for coach organisers
4
October – December 2025
  • Continue outreach to operators with "early access" invites to the Familiarisation Day
  • Create teaser content for social media – "Something big's coming to Cleveleys…"
  • Retailers prep in-store offer materials for 2026
  • Issue quarterly campaign update to businesses
🗓️January 26th 2026
Coach Familiarisation and Organiser Visit
  • Invite-only day for coach operators and group organisers
  • Includes town tour, sample visitor packages, meet local traders
  • Free refreshments, small goody bag, feedback session
  • Press and social coverage to amplify momentum
2026: Following up and building momentum
1
February – March 2026
  • Follow up with all attendees
  • Gather testimonials and feedback
  • Begin accepting 2026 summer season group bookings
  • Promote confirmed package(s) to broader operator network
2
April – June 2026
  • Ramp up promotion on social, PR and trade directories
  • Retailers prepare welcome signage or in-store offers
  • First small-group coach visits trialled and refined
☀️ Summer 2026: The Payoff
  • Target season for bulk of coach visits
  • Community-wide support and consistent message
  • Review mid-summer and adjust packages or messaging as needed
  • Celebrate milestone visits with photos, feedback, and thank-you posts
Ready to get started?
✔ Achievable steps
✔ Retailers and community working together
✔ An opportunity for local authority support
✔ Big upside for Cleveleys
Who's in?
Let us keep you posted